The apparel you sell at your gym and fitness center serves many purposes. It gives your patrons a place to purchase high-quality clothing that looks and feels great. It also serves as a form of advertising when you sell items that bear your company logo. However, there are several important considerations when choosing apparel items for your gym and fitness center.
Purchase Bestselling Items in Bulk
Certain items, especially sweatshirts and t-shirts, will sell continually, and you can actually save on your bottom line by purchasing these bestsellers in stock. Most clothing retailers will feature special discounts. The more inventory you buy, the more special savings you can enjoy. Bulk orders are often subject to free shipping as well.
Be sure to stock up on a variety of items that feature your gym or fitness center logo. This is a cost-effective form of advertising that gets your organization’s name out into the general public. Let your customers do the advertising work for you by offering a diverse selection of customized apparel at your gym or fitness center. Make sure that you choose items that are in demand and feature enough space to display your logo boldly.
What color scheme does your gym or fitness center logo use? You can capitalize on this color scheme to create a unique selection of apparel. Proudly display the items that are based on your gym or fitness center color scheme at the front of your shop. In addition, if you carry a selection of coordinating clothing items and accessories, customers will be more likely to make more purchases because they can mix and match with their favorite color schemes.
People who patronize your gym or fitness levels will come in all shapes and sizes. From lean long distance runners to body builders and even beginners who are just starting a new fitness regimen, you need to stock your shelves with items to accommodate all different types of men and women. If you don’t have the space on your shelves to keep a variety of special sizes in stock, be sure to let customers know that all sizes are available for special order.
Certain types of apparel come with special features. These might include wicking fabrics, special ventilated designs, antimicrobial fabrics, and water-resistant fabrics. Special features make your selection of apparel at your gym or fitness center more appealing. High-quality fitness gear also speaks to your organization’s level of service and commitment to excellence.
In addition to traditional apparel items like t-shirts, sweatshirts, compression shirts and shorts, you’ll want to keep a variety of accessories in stock. This could include hats, towels, gym bags and socks. These are popular items that everyone uses at the gym, but sometimes in a rush, it is easy to forget the little things. Stock your shelves with a variety of coordinating accessory items that can be paired with the clothing in your gym and fitness center.